Who: Pinellas Suncoast Transit Authority (PSTA)
What: Asking riders for feedback to help improve bus fare technology
When: December 1 – December 7, 2014
Where: Throughout Pinellas County
Why: To help determine the best way to streamline PSTA’s fare collection systems and policies
How: Through an online survey available on PSTA’s website and social media
The Pinellas Suncoast Transit Authority is surveying riders this week to learn more about their preferred method of fare payment and pass types when riding. PSTA is working with HART and other transit agencies throughout the Tampa Bay area to implement a new regional transit payment system to allow seamless travel between counties and more efficient bus service. The survey will provide background data to ensure that the options offered in the new system meets rider demand and preferences.
PSTA officials say that the technologies being considered are a “ticket app” and a durable, reloadable card that would hold a specific dollar amount (similar to a gift card) with no expiration date. Along with giving riders greater flexibility for their transit dollar, it will significantly speed the bus boarding process as compared to current fare collection methods. These mobile phone and “Smart Card” technologies are used at other transit systems throughout the country, such as Atlanta and Miami. However, agency officials also emphasize that even with the new system, cash will continue to be a payment option when riding PSTA.
The project, which is expected to be implemented in the second half of 2015, is being funded by a fare technology development grant from the Florida Department of Transportation. Officials also stress that this survey is for fare paying methodology only and does NOT involve any increases in bus fares.
Riders can participate and help with this project by vising www.PSTA.net or social media at Ridepsta.
External Affairs Officer
(727) 540-1874 Office
(727) 580-7135 Cell